Community Supporter Toolkit—Why support the census?

If you would like to receive additional materials that aren't included in the existing toolkits, don't hesitate to contact us via email.

Why support the census?

Census information is vital for planning programs and services at the national, provincial, territorial and local levels. Data are used by organizations, businesses, municipalities, governments and Indigenous communities across Canada.

The census counts every person in Canada and collects basic information about age, sex at birth, gender, official languages and family relationships. The long-form questionnaire gathers further details about income, education, religion, ethnic origins, Indigenous identity and languages, and more. The census is one of the only national sources of data for people living in Indigenous communities and provides key information about all Indigenous people living across Canada.

How do census data help my community?

Knowing how many people live in a geographic area and having basic information about them helps organizations and communities plan, develop and expand programs, services and infrastructure.

Census data help determine whether your community is

  • Growing: Plan new roads, transit, water infrastructure and emergency services
  • Young: Predict where new schools or daycare spaces are needed
  • Aging: Estimate the need for health services and programs for seniors
  • Multicultural: Create or expand language programs

Your efforts to help us promote the benefits of the census will increase the reach of key messages communicated through a variety of channels, including television, radio, print, social media and the Internet.

By partnering with us, you will increase the participation of your community in the 2021 Census.

Community Supporter Toolkit briefing decks

The Census of Population and Census of Agriculture briefing decks will help your organization better understand the Community Supporter Toolkit and how to use it. The presentations contain information regarding products and resources included in the toolkit, and ideas on how to use the toolkit and how to share this information with the members of your community or organization.

Social media content

Social media content

We encourage you to post our census completion content and images to your own social media accounts.

Need help?

Email us and we will assist you.

Resources for

Terms of use

See the terms of use for information on the approved use of official wordmarks, identifiers and content.

Follow us on social media

Date modified: